In the end, it’s your call

Truth + Love = Growth

These core values guide everything we do. From whom we choose to work with. To how we show up every day.



Growth is the central startup imperative.
At its core is the personal journey of entrepreneurs
from startup founders into world-class leaders.

We want to be instrumental in helping you strive for excellence. We have found that the best way to do so is to be both radically honest and radically loving. Because truth tempered
by kindness is what leads to meaningful growth.


for the journey

Being a founder is hard. And so you deserve capital that is respectful of and empathic
with the entrepreneurial journey.

There will be times that are tough (there always are). And that's when we want to be by your side. To have your back and to nudge you forward. Sometimes we will disagree. But we will always do so with humility and empathy for the journey you have courageously chosen to be on.


In the end,
it’s your call

We believe in a coaching relationship with founders. You’re the athlete. We exist to help you reach your full potential. We serve you.

You can count on us to speak our mind openly and challenge you directly in a constructive manner. But in the end, it will always be your call. We invest in you because we believe in you.


Start from
the heart

The most significant products and companies
are built from a place of love for the customer. Love for the employees. Love for the journey.
We believe the best way to lead is to embody this love. To become an instrument for its expression
in the world.

It all comes back to the Saint-Exupery quote
on which we base our name: “It is only with the heart that one can see rightly; what’s essential is invisible to the eyes.”